Gimbling in the Wabe – Wherein I Rant about Manipulative Advertising

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Words are amazing.  They give voice to the essence of being human, they are how we share who we are, why we are, what we see and how we hope.  Which doesn’t mean they’re always pretty.  Which doesn’t mean they aren’t hurtful, or cruel, or peevish or unthinking.  But they -and our ability to use [….]

Gimbling in the Wabe – An Interesting Little Experiment

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Last week, I was trolling around on the internet (as I am wont to do), and I came across an article from my local newspaper stating that more college graduates are living at home with their parents than ever before.  While the article itself drew no judgmental conclusions, the headline, taglines and promos all put [….]

Gimbling in the Wabe – The View from My Soapbox

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Every time I see one particular television commercial for the Hyundai Tucson CUV (which I learned is an acronym for “crossover utility vehicle” as opposed to an SUV, or “sports utility vehicle”… one site called a CUV as “a car on steroids”), I get really, really pis…. er, upset. I shouldn’t.  I mean, we should [….]

Gimbling in the Wabe – That Which Surrounds Us

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This is a Gimbling in the Wabe that first appeared in December of 2012 (“Have I really been writing this column for so long?” she asked in shock and awe.).  I had planned a very different piece for today’s column, but circumstances (and my poor time management skills) completely derailed that effort – hence the [….]

Is Pottermore Expanding?

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Pottermore CEO Charlie Redmayne closed out the Publishers Launch Conference with a bang, indicating that “Pottermore is a digital publishing business” and part his road map for the next 12 months is to “work with other brands” from publishing. “We’ve started working brands, and indeed with publishers, trying to identify digital strategies that fulfill the [….]