From Get Caught Listening:
What is Get Caught Listening?
Recent studies have shown that one in every five American households listen to audiobooks. Get Caught Listening is a nationwide public service campaign intended to promote the joys of audiobook listening. The campaign will be produced by the Association of American Publishers and is expected to launch in June 2008. A brand extension of the nationwide public service Get Caught Reading campaign, Get Caught Listening communicates the pleasures of audiobook listening in all audio formats, and promotes the value of the medium as a beneficial learning tool supporting literacy and education.