Can Authors Buy Their Way Onto the Bestseller’s List?

Apparently, yes, it can be done. According to Forbes, zapposlanding on the bestseller’s list is easy enough to do…if you’ve got an extra $200k lying around.

From the article:

ResultSource, a San Diego-based marketing consultancy, specializes in getting books onto bestseller lists, according to The Wall Street Journal. For clients willing to pay enough, it will even guarantee a No. 1 spot. It does this by taking bulk sales and breaking them up into more organic-looking individual purchases, defeating safeguards that are supposed to make it impossible to “buy” bestseller status.

Yet ResultSource’s methods aren’t exactly secret. The  company’s website features an endorsement from Zappos CEO Tony Hsieh and a breakdown of the campaign it mounted behind his book “Delivering Happiness,” which included a Groupon offering of 1,600 copies. Via a spokeswoman, Hsieh confirmed that he hired the firm and detailed the services it provided.

For the wealthy or the well connected, getting on the bestseller’s list should be a breeze. But how fair is this process? We want to know what you think, LitStackers. Tell us your feelings in the comments and be sure to check out the full article here.

 

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